To view online go to: http://www.emarketingmd.org/Tourism/05_13_08/index.htm

May 13, 2008
IN BRIEF: TOURISM, FILM AND THE ARTS NEWS


Welcome Center events highlight 25th annual Tourism Week

“Tourism is not only the fourth leading industry in Maryland, it also contributes significantly to the quality of life for Maryland citizens,” said Gov. Martin O’Malley, while announcing the schedule of events for Maryland’s celebration of National Tourism Week, May 10-18.

Maryland’s 12 Welcome Centers celebrate the occasion with two major events on Thursday: the opening of a temporary Welcome Center at Prime Outlets Hagerstown and a ribbon cutting for the automated kiosk (pictured) at the Sideling Hill Welcome Center. The Prime Outlets site temporarily replaces both the eastbound and westbound I-70 Welcome Centers, which will be undergoing reconstruction during the next 15 months. Continue...


National arts advocacy group selects Baltimore for 2010 meeting

Americans for the Arts (AFTA) will hold its 50th-anniversary meeting, June 24-27, 2010, in Baltimore, said Gov. Martin O’Malley and Baltimore Mayor Sheila Dixon. The annual meeting is expected to draw 2,400 arts leaders, educators and artists from around the country.

The AFTA event will use more than 4,000 hotel rooms and generate an estimated $2.5 million in direct spending for the region, according to the recent joint announcement. Continue...


Marketing luncheon at Gaylord draws 100 tourism professionals

The Maryland Tourism Office, along with a group of approximately 40 industry partners, recently hosted a luncheon for 60 motorcoach and tour operators at the new Gaylord National Harbor Resort and Convention Center in Prince George’s County.

The Maryland on the Road Enterprise (MORE) event targeted tour operators within a 100-mile radius of Washington, D.C. MORE is a cooperative marketing effort between the Tourism Office and industry partners who represent Maryland attractions, restaurants, hotels and local tourism centers. Continue...


Maryland Film Festival wraps up successful weekend

Though final figures are not yet available, pre-event sales for the tenth annual Maryland Film Festival, held May 1-4, were up 54 percent, according to Jed Dietz, director of the festival. Opening night tickets and all-access passes sold out, while “sales were up significantly during the festival,” he said.

“In a world full of film festivals,” he said, “this one is special - it's not about awards or the marketplace, it's about the movies and the people who make them. All the visiting filmmakers love being here.” Continue...


Lewis Museum seeks partners across state

A month shy of its third-year anniversary, the Reginald F. Lewis Museum of Maryland African American History and Culture is evolving. Leading up to the museum’s June 2005 debut and the months that followed, museum officials were consumed by the logistics of getting the museum open, says David T. Terry (pictured), executive director of the museum.

By 2007, members of the museum’s board could finally step back and consider what should be done next on a longer-term basis. They established a strategic-planning initiative – a common approach used by museums – that will continue to shape policy over a five-year period. Continue...


Smith Island Water Trail features seven routes

To help paddlers in kayaks and canoes navigate local waterways, a new Smith Island Water Trail made its debut May 2. Tom and Jenny Horton, the Smith Island community and Delmarva Low-Impact Tourism Experiences led the effort to create the trail, which features a waterproof map showing seven individual trails that connect three Smith Island villages: Tylerton, Ewell and Rhodes Point.

In addition to the map, 68 color-coded signs have been placed at key junctions in the marshes of each trail. A new web site helps travelers plan their trip to the island, provides kayak and canoe information, and lists Smith Island accommodations and restaurants. Another site is an on-line version of the water trail map.

Tom Horton is an Eastern Shore native has written about the Chesapeake Bay as an environmental reporter and author. He wrote Island Out of Time, a memoir of the two years he spent on Smith Island.


Morning radio commercials disrupt barn routine

The Tourism Office’s new advertising campaign is tapping into an unexpected audience. Marjorie Wolson in Woodbridge, Va., said her mare, Maddie, becomes agitated and neighs every time she hears the sound of the Assateague ponies in one of the Maryland tourism radio spots.

Wolson asked Washington, D.C., radio station WTOP if it could move the tourism commercial to after 6:25 a.m. so Maddie could eat her breakfast without distraction and Wolson, who has “limited time to get these fool horses to finish up their food,” would be able to get to work on time.

Perhaps Maddie, a Maryland horse sired by a Thoroughbred from White Hall, felt she should have been asked to do the radio spot. “She is such a diva,” Wolson says.



IN THE NEWS:

Tourism figures show more than 28 million visitors in 2006
“While the city (Baltimore) is the keystone of Maryland’s tourism industry, promoters said tour book highlights like the aquarium and Maryland Science Center are just the gateway to other options,” reports The Examiner in today’s edition.

“More people have likely seen an original Oktavec …”
“What the Peale family was to historical portraiture in postcolonial Maryland, the Oktavec family is to painted screens in Baltimore,” writes Rafael Alvarez in the May issue of Baltimore magazine. Alvarez profiles John Oktavec, screen painter and grandson of the man who started the tradition.

Tourism promotion law links performance to funding
“State lawmakers passed legislation last month that tourism officials said could generate millions of dollars to market Maryland,” writes Katie Arcieri in The Capital, May 4, “while placing more power in the hands of those who promote Annapolis.”

Post spotlights urban arts tradition in Baltimore
“Screen painting in East Baltimore won't die, not on Elaine Eff's watch,” writes Rachel Beckman in The Washington Post, May 1. “The folklorist has been on a crusade for three decades to preserve the kitschy art - landscapes painted on rowhouse window screens.”

Levinson returns to Baltimore for film festival
“Baltimore native son, Barry Levinson, Academy Award winner, director, screenwriter and producer, will introduce the festival's opening night as he did 10 years ago at the inaugural festival,” The Examiner reported, April 30, in a story about some of the big names who attend the Maryland Film Festival.

Bank of America expands museum program for cardholders
Bank of America Corp. provides the bank’s cardholders with free access to some Baltimore museums as part of its “Museums on Us” program, according to an April 28 report in the Baltimore Business Journal.

 


UPCOMING EVENTS:

Arts Council celebrates 40 years with 40 student awards
Lt. Gov. Anthony G. Brown will salute 40 Maryland high-school students for their outstanding artistic achievements at the annual Cultural Arts for Education conference, May 27 at Towson University.

Each student will receive a $500 grant from the Maryland State Arts Council. The Arts Council is awarding the grants in celebration of its 40th-year anniversary.

Recently, the Arts Council was honored in Annapolis at the Governor’s Awards for Service and Volunteerism event. Theresa Colvin, MSAC director, Dania Blair, chair of the MSAC’s board, and E. Scott Johnson, an MSAC councilor (pictured with Lt. Gov. Brown [l.]) accepted the Governor’s award.

Celebration culminates with Triple Crown's middle jewel
One of Maryland's signature events, Preakness Celebration, is in full swing. All of the festivities lead up to the 133rd running of the Preakness Stakes, Saturday at Baltimore's Pimlico Race Course. Check the full schedule.

Television coverage of the race, watched by approximately 8.5 million viewers last year, showcases Maryland and its rich equine heritage. The coverage generates more than $9 million of media exposure.

Arts workshops for nonprofits run through June
The Maryland State Art Council’s Organizational Development Assistance Program provides development, financial and management support services to nonprofit organizations that present or produce arts programming to the public. Free workshops continue through June 30. Upcoming session: “Boards: A to Z” and “Financial Management.” Eligible arts and non-arts organizations must be nonprofit, incorporated in Maryland and have an operating budget of $250,000 or less. Contact Shirley Howard, 410-767-6542.