May 13, 2008
IN BRIEF: TOURISM, FILM AND THE ARTS NEWS

Marketing luncheon at Gaylord draws 100 tourism professionals

The Maryland Tourism Office, along with a group of approximately 40 industry partners, recently hosted a luncheon for 60 motorcoach and tour operators at the new Gaylord National Harbor Resort and Convention Center in Prince George’s County.

The Maryland on the Road Enterprise (MORE) event targeted tour operators within a 100-mile radius of Washington, D.C. MORE is a cooperative marketing effort between the Tourism Office and industry partners who represent Maryland attractions, restaurants, hotels and local tourism centers.

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Rich Gilbert, senior sales manager for the Tourism Office, said that everyone who attended the luncheon received a binder that included each partner’s sales information and detailed listings of all the tour operators.

“With the current economy and fuel issues, regional trips are going to be what I hang my hat on,” said one of the operators, John Frankenburg, president of The Tours Program, Inc., in Alexandria, Va.